Welcome! This handy guide will teach you everything you need to know about how to run a successful fundraiser.
It will cover 5 categories: Create, Invite, Shop, Share, and Withdraw.
Before you start raising money and promoting your fundraiser, make sure your fundraiser page is in tip top shape.
Each fundraiser comes with a unique fundraiser page that can be edited and customized by the team captain. When another individual joins your fundraising team, a personal page will be created for them which can be customized as well. Click on the 'Edit Page' tab to modify your team photo, description, fundraiser goal and more.
Enhancing your fundraiser and personal pages is about more than aesthetics. It explains to your supporters what you are raising money for makes sure they can easily recognize your team or organization.
Write a Fundraiser Description
Writing an engaging description increases the total amount raised by an average of 21%. It is a maximum of 130 characters (for easy social media sharing!) and only takes a few seconds to write. Explain what you're raising money for and why it's important.
Add a Fundraiser Photo
Uploading a photo increases the total amount raised by an average of 26%. Putting a face to your fundraiser strengthens your supporters’ connection to your cause. It can be a logo, team, or class photo.
Add a Personal Photo
Uploading a personal photo will make you easily identifiable to others, and distinguish you from other members of your fundraiser team. You can find your personal page by navigating to the 'My Account' drop down menu and clicking on Settings.
You wouldn't try to win the big game without your teammates; don't try to fundraise alone either.
Building a team is the key ingredient for a successful fundraiser. Team members are people closest to your team or organization who have a vested interest in the success of your fundraiser. Click on the 'Team' tab and get your invitations out there!
Our data shows that, on average, for each team member you add, your fundraiser will raise an additional $100!
Who to invite
Depending on the nature of your organization, you should invite:
|Parents (all parents)||Parents (parent groups, class reps)||Organization Staff|
|Coaches, managers, trainers||Students (age permitting)||Board Members|
Navigate to the 'Team' tab, click 'Invite Team Members' and enter as many email addresses as you would like. An invitation with instructions for joining the team will automatically be sent to each person you designate. You can also connect your email account and select addresses from your address book.
You can assemble team members into groups in order to encourage friendly competition. Examples include Moms versus Dads, or Juniors versus Seniors.
Pro Tip: Add Incentives
Incentives are a great way to motivate team members and groups. You can create group incentives (eg. the winning group gets taken out for dinner) or individual incentives (eg. the team member to raise the most money wins an iPad).
Updates are an important part of managing and motivating your team. When you post an update, it will appear on your fundraiser page and be emailed to your team members and supporters. Click on the 'Activity' tab and keep your teammates and supporters in the loop.
Here’s a suggestion for structuring your update:
Thank team members and supporters for their participation thus far.
Provide an update on your fundraiser's progress (the amount raised so far, the amount required to reach your goal, the leading team member, etc.).
Encourage team members and supporters to shop again to help you reach or surpass your goal. You can also mention any incentives you might have.
Thank team members and supporters again for helping the campaign succeed!
Great work! Your fundraiser is looking good and ready to rock. Now it's time to start raising money.
There are 3 different ways to support your fundraiser (subject to availability):
Buy an eGift Card - eGift Cards are emailed directly to the buyer immediately after purchase.
Shop Online - Start shopping right away by clicking over to a retailer’s online store. A percentage of the sale will be given back directly to your fundraiser
Donate - Don't want to shop? No problem! Make a direct donation to the fundraiser. Payment processing fees apply.
* Donation amounts and terms differ by retailer and are clearly listed prior to purchase.
Be Your First Supporter
Lead by example and be the first to support your fundraiser. If your team members and supporters see that you are committed, they will follow suit! It’s also a great way to learn how it works so you are better equipped to explain it to others later on.
Now that your fundraiser is rolling it's time to get your community involved with your cause.
Sending emails to friends and family is the most effective way to garner support and raise money. Click the Envelope icon and fire away! We have a pre-written template ready, and you can access your email contacts to make things as quick and easy as possible.
Here are some tips:
Segment your outreach - Craft a unique message depending on the person(s) you are speaking to. Your message to work colleagues will differ from the message to your family and close friends.
Send 2-3 reminders - It often takes a few emails before people are prompted to take action. People appreciate reminders!
Stay positive - Be thankful and encouraging, even if people are not supporting you right from the start.
Post to Social Media
With social media, you can broadcast your fundraiser and reach many people with a short, direct message. You never know who in your network is listening - you may get some surprise supporters! Utilize the Facebook and Twitter icons to easily share straight to your various accounts.
Print Posters and Handouts
You can fundraise the old fashion way by printing customized posters and handouts with instructions for locating and supporting your campaign. Click on the printer icon and take a look at our amazing Print Handouts.
Letting your supporters know how their contribution has impacted your organization or community will not only make them feel good, but also make them more inclined to support you again in the future.
Here are some tips for thanking your supporters:
Make it personal - Send each supporter a personalized thank you message.
Provide specifics - Let your supporters know exactly where the funds are going.
Be prompt - Don't wait until the end of your fundraiser, thank each supporter as they give.
Congratulations on a successful fundraiser! Now it's time to reap the rewards.
You'll have the ability to manually request a withdrawal at any time. Click on the 'Withdraw Funds' tab to enter in your payment information. We'll update you via email once your details have been approved by one of our program administrators. For more about our approval guidelines, click here.
Your Account Summary
Once your Payment Information has been approved, your 'Withdraw Funds' tab will provide a full report on your account. You will be able to view the total funds raised, past withdrawals, funds still owed, and funds available for withdrawal.
How to Withdraw Funds
For a manual withdrawal, click on the 'Withdraw Funds' tab and then click on the button labeled 'Withdraw Funds'.
Rules and Regulations
- You must have a minimum balance of $100.00 to withdraw your funds.
- All funds raised are held for a two week clearing period. You will only be able to withdraw funds after they have passed through the required waiting period.